BeingTRUE Eyes

Anti-Aging Eyeshadow - Interference Color-Rich Shadow

Anti-aging treatment meets sophisticated color.

Antioxidant protection plus the benefits of ceramides meet color in our ground breaking formula that raises the expectations of eye shadow to a whole new caliber – care + color. Interference color-rich shadow features Dermaxyl®, a powerful ceramide complex that helps to smooth crepey eyelids by restoring the moisture level to depleted skin, reducing fine lines and wrinkles, and protecting the delicate eyelid tissue from oxidative stress. Enriched by our BeingTRUE® antioxidant complex of Vitamin E, Green and White Teas to shield the skin tissue from the environment, UV damage and moisture loss. All these components contribute to pronouncing the signs of aging. Now BeingTRUE® can help turn back the hands of time and improve the wear-ability of your eye shadow all in one. Available in multiple shades. Interference color-rich eye shadow - pans are sold individually without a compact. Paraben-free.

Price:

$16.00

Carnelian and Coraline

Flax and Galena

Graphite and Jasper

Lotus and Mesa

Paraiba and Rubellite

Serpentine

Eye Shadow

Make eyes with our shadows.

Get flirty with our triple-milled eye shadow. Designed to enhance eyes with color and dimension, our shades are available in a range of modern colors and desirable textures—matte, natural and shimmer—created with oil-free binders that inhibit shadow creasing. Available in 23 shades. Eye shadow - pans are sold individually without a compact. Customize your color selection and order with single refillable color compact or the 6-well refillable color compact.

Price:

$16.00

African Violet and Citrine

Clove and Dahlia

Flax and Ivory

Jasper and Lava

Lilac and Lotus

Mesa and Myrrh

Phalaenopsis and Quartz

Rosewood and Sandstone

Sesame and Shell

Slate and Wenge

Zinc

Eye Definer

Eye-opening definer.

Experience eye-opening results with our rich eye definer, a wet/dry formula of triple-milled pigments designed to use as eye liner. Created to deliver bold color that instantly beautifies, our eye definer wears well all day and will never run. Available in 6 shades. Eye definer - pans are sold individually without a compact.

Customize your color selection and order with single refillable color compact or the 6-well refillable color compact.

Price:

$16.00

Azurite and Lapis

Mahogany and Malachite

Obsidian and Teak

Eye Accents

Accentuate the positive.

Enliven already beautiful eyes with our loose pigment and crushed mineral accents. Designed to be used as a highlighter, our accents capture and reflect light to highlight eyes, creating a modern luster effect. Available in 4 shades.

Price:

$20.00

Astral and Lunar

Hy-Performance Mascara

Classic mascara with a modern twist.

Get ready for fuller, more defined lashes with our
hy-performance mascara. We’ve combined the superior HYTREL® brush, for the ultimate in lash separation and elongation with our pigment-rich mascara formula, for an innovative take on traditional mascara. Complete with wheat amino acids to strengthen hair follicles, jojoba seed oil to moisturize, and shellac, a natural resin that will leave lashes glossy, flake-free, and humidity-resistant. It’s the perfect complement to our evolving brand of paraben-free products. Available in 2 shades.

Price:

$22.00

Obsidian

Mahogany

Dual Eyeliner

Double trouble.

Ideal for inner eye lining. Experience two looks in one with our long wearing and water-resistant dual eye liner. Designed to provide two contrasting shades in one kohl pencil, our double liner is the essential accessory for a woman who likes to mix up her looks. Use the deep shade to add definition and drama. Use sheer reflective shade to brighten and highlight. Available in 2 shade combinations.

Price:

$18.00

Yin and Yang

Express and Reflect

Arch Rival

Brow defining essentials.

Put brows in their proper place with our brow defining kit, arch rival. Customize, create and control brows with tinted brow wax, two brow defining pigments, and a botanical conditioning gel. Available in blonde, auburn and brunette.

This 3-piece kit features:

Brow Definer
Brow Definer Brush
Finishing Brow Gel

Price:

$68.00

Auburn

Blonde

Brunette

Protective Shadow Primer

Primed and ready to go.

Get ready to primp and go with our easy to apply protective shadow primer. Designed to protect and create a smoother, brighter “bare eye,” this shadow primer combines Idebenone, a cosmeceutical and multifunctional antioxidant, with vitamins and green tea extract for a no-crease shadow base and a natural anti-aging eye lid shield. Available in one neutral shade and ideal for all skin types.

Price:

$24.00